We have refreshed our brand after almost 25 years! Over the last year, lives all around the globe were turned upside-down, and CFINE is no exception from this. However, the ever-changing atmosphere of the pandemic highlighted the need for us to create a brand that reflects the organisation’s proud past and its future direction towards tackling poverty. CFINE grew out of two initiatives back in the mid-1990s. Now, the organisation supports thousands of people experiencing hardship and is a regional centre for FareShare, delivering food to people in need across the north of Scotland. During the years, the work of CFINE had been acknowledged with The Queen’s Award for Voluntary Service, and the enterprise won the Scottish Social Enterprise of the Year Award in 2019. One thing, however, has never changed for almost 25 years: food has always been at the heart of everything that we do. The organisation now provides a range of services that wrap around the needs of people experiencing poverty and hardship and are well-placed to respond adequately to increased demands and emerging needs post-pandemic. Lisa Duthie, Chief Executive of CFINE, said: “We are delighted to share with you our new brand that resonates with our values and vision and brings to life the many aspects of what we do. “CFINE has come so far since its establishment and we wanted to create a friendly and welcoming image that captures the amazing work that our volunteers and staff do here every day to tackle poverty. “I would like to thank Julie and her team at Foyer Graphics for helping us bring to life the brand that we envisioned, it truly reflects our proud past, future vision, and personality Julie Wemyss, Creative Director of Foyer Graphics, said: "We’re delighted to have been able to support CFINE in creating its refreshed brand image, bringing the personality of the charity to life. As part of Aberdeen Foyer, and a social enterprise ourselves, Foyer Graphics is especially proud to support CFINE, with whom we share similar values and aspirations. “CFINE provides fundamental and vital support to people experiencing poverty within our local community and we were keen to ensure the new brand respected its core purpose but also provided a nod to the current and future aspirations of the charity. We’re so pleased to receive such great feedback on our work and can’t wait to see the new brand in action!" Our vision is of communities where everyone can reach their full potential in life. The core values that underpin and provide a framework for our services, decision-making and behaviours are inclusion, equality, collaboration, enterprising, and sustainability, all of which is led by the community because the organisation believes that everyone has something to offer.